Overlooked Features That Buyers Value And Why You Should Market Them On Your Listings

For many estate agents, creating the perfect home listing can be a challenge. After all, it can be hard to know exactly what will tempt the ideal buyer and draw them to view one of the diverse range of properties that you’re advertising.

Over the years, estate agents have created their own listing templates that have become the standard way to market a home, but that doesn’t mean that they don’t deserve to be amended and updated every now and then.

One great way to entice viewers to explore the properties you have on offer is to showcase the features that buyers are interested in. That’s why we’ve put together a list of the features that buyers want and explained how you can capitalise on them.

A New Boiler

Anyone looking to buy a new home wants to know how long all of the important parts will last. A new boiler can be a costly expense, which is why a boiler that has been recently installed can entice cost-conscious, homebuyers who are interested in the longevity of the property’s vital amenities. 

As the guide here by boilercentral.com shows, having a new boiler installed can incur a range of costs, not just the price of the actual boiler. Having a new boiler added to your home also disrupts normal life, as it means you won’t be able to access hot water and heating for a few hours. Showing potential buyers that you offer properties with brand new boilers will help you to reach a wider range of buyers and sell your houses faster.

An Open Floor Plan

Open floor plans have been in fashion for many years, and they remain a popular feature among home buyers, as they make it easier for them to see the full potential of the property. They also make it look more spacious than separate rooms, meaning that buyers feel like they are getting better value when they purchase an open plan home.

If any of your properties have an open floor plan, then you should make this clear. Potential buyers might be able to see that the home is open plan by reviewing the photos or viewing the property, but informing them of the fact will reinforce it and encourage them to take the next step and book a viewing.

An En-Suite Bathroom

En-suite bathrooms in all the bedrooms are highly desirable for homeowners, but many will settle for just the master bedroom having its own private bathroom.

The more en-suite bathrooms a property has, the more sought-after it will be, so make sure that you put information on en-suites clearly on your listings. For properties that do not have them, simply list the number of communal bathrooms and omit any mention of en-suites.

A Garage

With so many households enjoying the use of two cars or more, it’s unsurprising that garages would be one of the most sought after features of a new property. As so many buyers are searching for homes with garages, it’s crucial that you highlight this feature in any properties that have them.

A great way to do this is to make the garage a prominent feature in your listings. You could use a picture of the garage, or even include it in the headline for every listing so that it is in pride of place and no potential buyers can overlook it.

Encouraging buyers to view and make an offer on the properties you have on the market can be tough, so it’s crucial that you optimise your listings. This article should help you to understand what buyers are looking for so that you can put these features at the forefront of any marketing campaigns you do for your properties.